Will This 2024 Rookie WR Put His First Season Behind Him and Follow in Drake London’s Footsteps?

Kevin Szafraniec
March 26, 2025

After being selected by Atlanta with the eighth overall pick in the 2022 NFL draft, Drake London put up a solid rookie season despite dealing with poor quarterback play in a run-heavy Arthur Smith offense. Smith was fired after a 2023 season in which the Falcons experienced similar offensive limitations. The freedom of a new offense in 2024 enabled London to make a leap and finish as the PPR WR5 in his third year.

Sometimes a change in scheme is all a player needs to realize their potential. It is fair to wonder how many draft busts could have been avoided if only they had been put in a position to maximize their potential. For one early pick in the 2024 draft, the odds seemed to be stacked against him from the moment he was drafted. Between an inept offensive coaching staff, a crowded depth chart, and inconsistent quarterback play, it is hard to tell exactly where the fault lies for the rookie’s underperformance in Year 1. Heading into his second season, most of the roadblocks that stood in his way are now gone. Will the widespread changes lead to a London-esque leap forward in 2025?

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here

Please subscribe For Full Access to all RotoViz content and tools!

What’s included in your subscription??

Exclusive Access to RotoViz Study Hall
- A treasure trove of our most insightful articles that will teach you the metrics that matter, time-tested winning strategies, the approaches that will give you an edge, and teach you how to be an effective fantasy manager.
Revolutionary Tools
- Including the NFL Stat Explorer, Weekly GLSP Projections, NCAA Prospect Box Score Scout, Combine Explorer, Range of Outcomes App, DFS Lineup Optimizer, Best Ball Suite,and many, many, more.
Groundbreaking Articles
- RotoViz is home of the original Zero-RB article and continues to push fantasy gamers forward as the go-to destination for evidence-based analysis and strategic advantages.
Weekly Projections
- Built using RotoViz’s unique GLSP approach.
Expert Rankings
And a whole lot more…

Kevin Szafraniec

Full-time Cat Dad, Sneakerhead, Record Collector, LOTR Fanboy, and Jeopardy Enthusiast. Fantasy football writer and beatmaker in my free time. Follow me on X and Bluesky @thecatdadff

10 Undervalued Trade Targets Who Will Supercharge Dynasty Rosters: FFPC Dynasty League Cutdown Preview, Part 2

Kevin Szafraniec March 28, 2025

As spring begins each year, FFPC dynasty leagues come alive as fantasy managers must strategically trim their rosters down to 16 players before March 31. With a flurry of trade proposals whirling in and out of each team’s queue daily, it is one of the most exciting times of the year for dynasty managers. With five months still to go before the start of the…...

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here

15 Sell Candidates to Help Create a Permanent Championship Window: FFPC Dynasty League Cutdown Preview, Part 1

Kevin Szafraniec March 27, 2025

Membership Required

You must be a member to access this content.

View Membership Levels

Already a member? Log in here

Can This Star Among Stars in the 2024 Rookie WR Class Reach Justin Jefferson’s Level?

Kevin Szafraniec March 25, 2025

During the 2020 NFL Draft, Justin Jefferson watched wide receivers Henry Ruggs III, Jerry Jeudy, CeeDee Lamb, and Jalen Reagor all come off the board before he was selected by the Vikings with the 22nd pick. If we were to draft the entire class over again today, the only player that would be competing with Jefferson to be the top overall pick would be Joe…...