Embracing Uncertainty Without Unnecessary Risk: The Overwhelming Power of Wide Receiver Breakouts and How to Find Them
Image Credit: Leslie Plaza Johnson/Icon Sports. Pictured: Tank Dell.

Blair Andrews pens Part 3 in a series helping you build super teams through a better understanding of wide receiver breakouts.

Since the early days at RotoViz we’ve spilled plenty of words explaining why you wanted to take a fast and furious approach to WR drafting. But we’ve spent even more time helping you find the right WRs. Of course, the NFL continues to evolve and fantasy managers continue to adapt. How should we be attacking our leagues in 2024? That’s the focus of this series on all things wide receiver.   

In Part 1 we looked at WR breakouts by experience and found that Year 2 remains the key season we want to be targeting. In Part 2, we broke out these results by age and discovered that although Year 2 breakouts happen at all ages, we still prefer younger WRs over those who are older. There are ways to get even more specific, but before doing so, it’s worth reminding ourselves why we care so much about WR breakouts.

The Top Wide Receiver Seasons

The top WR seasons by FFPC Best Ball win rate since 2017 have overwhelmingly come from outside the initial rounds. Only one season in the top 10 was by a player drafted in the first round, and only three were by players drafted before Round 5.

Player Position Season ADP PPR Win Rate
Cooper Kupp WR 2021 53.3 412.9 31.1%
Juju Smith-Schuster WR 2018 47.3 283.5 22.5%
Tyreek Hill WR 2018 30.6 305.4 20.3%
D.J. Chark WR 2019 285.4 218.4 19.9%
Puka Nacua WR 2023 296.1 284.4 19.6%
Stefon Diggs WR 2020 66.4 314 19.5%
CeeDee Lamb WR 2023 11.2 371.7 19.3%
Tyler Boyd WR 2018 310.9 221.1 18.8%
Deebo Samuel WR 2021 91.7 314 18.6%
Justin Jefferson WR 2020 167.9 251.9 18.5%

If you ask why so many of these players were undervalued, it’s largely because they had never produced these types of seasons before. In all but four of these instances, it was the receiver’s first season above 200 PPR points. Cooper Kupp, Tyreek Hill, Stefon Diggs, and CeeDee Lamb had all broken out prior to the seasons above. But in every other case, drafters didn’t have any player-specific track record to give them confidence these players could reach these heights. Even in the cases of Kupp (coming off a down season and getting a new quarterback) and Diggs (changing teams), there were significant question marks.

Should We Have Seen This Coming?

As a site, we were higher than consensus on many of these players before their top-10 win-rate season. It’s possible we were just lucky, but there were also many clues for those who were paying attention. Here are the seasons immediately prior to those above (minus the rookies):

Player Season Age reEP reFPOE PPR
Cooper Kupp 2020 27 202.7 4.2 210.2
Juju Smith-Schuster 2017 21 132.4 59.3 191.7
Tyreek Hill 2017 23 166.9 68.4 239.2
D.J. Chark 2018 22 51.8 -20.4 31.4
Stefon Diggs 2019 26 146.4 65.1 217.6
CeeDee Lamb 2022 23 237.9 42.8 285.4
Tyler Boyd 2017 23 52.1 4.4 56.5
Deebo Samuel 2020 24 70.5 7.6 80.7

All but one of the previous seasons featured positive efficiency in the form of fantasy points over expectation — in many cases it was extremely positive. While it’s the case that many of the previous seasons counted as breakouts, it was possible to see secondary breakouts on the horizon.

Want to Win Big? Take Huge Swings on Players Who Flash

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Blair Andrews

Managing Editor, Author of The Wrong Read, Occasional Fantasy Football League Winner. All opinions are someone else's.

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