In 2012 it all came crashing down for Fitzgerald, who finished with his worst full season as a pro and a 71 receptions/798 yards/4 touchdowns line. Horrible offensive line play, quarterback play, and play-calling were all to blame for his demise. The Cardinals have made a great attempt to fix that by improving their offensive line and quarterback, and adding Arians as their play caller. Arians plans to use Fitzgerald in all three wide receiver positions, a plan he executed with Reggie Wayne last season, leading to a 106/1,355/5 campaign.
Fitzgerald has said he’s in “prove-it mode” this year, and Arians says he’s targeting “over 100 catches and 10-15 touchdowns” for Fitzgerald in 2013. While the TD numbers seem lofty, Fitzgerald should be able to get back to 100-plus catches and a lot of yards. Fitzgerald is a high-upside WR1 in my book because of the Cardinals’ new offense and Arians’ creative scheming.
It’s very difficult to fully blame Larry Fitzgerald for his fantasy woes in 2012. He had absolutely no QB stability and a stale offensive scheme. But a lot of people, including Dan Schneier are riding high on Fitzgerald with the addition of dynamic offensive coordinator Bruce Arians and QB Carson Palmer to the Arizona Cardinals.
But we here at RotoViz beg to differ. Check out this exhaustive look at Larry Fitzgerald’s prospects in 2013 by Davis Mattek. Mattek notes that Palmer only turned on player, TE Brandon Meyers into a fantasy “stud” during his time at Oakland. In addition, even though Bruce Arians is a fantastic offensive coordinator, it’s important to note that both Fitzgerald and Palmer will be learning new offensive systems, and that there is no guarantee that the system will be a good fit for the Fitz. And let’s not forget the fact that Fitzgerald is going to be 30 going into this season. With so many questions on Larry Fitzgerald, he’s definitely on my “sell” list for WRs going into 2013. Make sure to read the full article for the full in-depth analysis of Fitzgerald that includes his 2013 projections.