“Targets are the lifeblood of fantasy scoring.”
A powerful title for a RotoViz article, and also a mantra for drafters. A lot of work is done trying to project which wide receivers will see massive volume, such as this piece, part of an ongoing series by our Kevin Cole. There is also a constant, ongoing effort to quantify how effective WRs are with their targets, both for the purpose of translating expected targets into expected fantasy points, but also based on the notion that a WR who is successful with his targets will receive more of them.
